Save the World Air Signs Key North American Marketing and Development Partners

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LOS ANGELES, CA -- (MARKET WIRE) -- August 3, 2006 -- Save the World Air, Inc. ("STWA") (OTCBB: ZERO), a company that develops, markets, and distributes devices that reduce harmful emissions caused by internal combustion engines, today announced that it has entered into three new agreements for product development, and promotional, marketing and related services targeting the North American automotive after-market.

Bruce McKinnon, President of STWA, added, "We have crossed our first milestone in commercialization with the order from GAE announced last week. Now we will ramp up the marketing and distribution initiatives to get the message out that we have a superior product that not only reduces emission significantly but also enhances performance and improves fuel consumption. This is a very compelling value proposition to both OEM and aftermarket retailers whom we feel will be very responsive to our marketing and sales efforts."

STWA signed an agreement with Marketing Matters Inc. to develop an advertising and marketing campaign for its product portfolio. Marketing Matters, Inc. is a market specific advertising agency that offers specialty expertise to the automotive aftermarket. Its clients include McLeod Industries, Mazda Sport, Mazda North American Operations, and Bowtie Overdrive. Some of the many services Marketing Matters will provide STWA include branding, package design, trade and retail advertising, and cataloging.

President and CEO of Marketing Matters, Jon Apogée, commented, "We will be working diligently with Save the World Air to develop a branding strategy and positioning that will serve as the basis for a targeted marketing campaign."

STWA has also signed an agreement with SS Sales and Marketing Group, a manufacturing representative group. SS Sales and Marketing is to provide consulting for sales programs and sales opportunities. SS Sales & Marketing has an established sales and marketing team covering 11 states in the Western U.S. and Western Canada. It specializes in automotive aftermarket representation and has established relationships with all distributors in its territory. Some of SS Sales and Marketing clients include K&N Engineering, MagnaFlow Exhaust, B&M Racing & Performance, and Hypertech. SS Sales and Marketing will also provide assistance in recruitment of distributors and wholesalers in other territories in the U.S.

"We are here to provide the critical support, in both expertise and service, to target the aftermarket and increase sales," commented Nate Shelton, president of SS Sales and Marketing Group.

STWA has also formalized its relationship with Quadrant Technology, a company that specializes in the manufacturing of magnetic devices, through a product development agreement. Quadrant has been an integral part of STWA's development process over the past twelve months and has already manufactured over 1,000 devices which have been used by the company in pilot programs.

Christopher Moore, President of Quadrant Technology, commented, "Our knowledge of magnetic products makes us a strong fit for a developing partner with Save the World Air and we look forward to future opportunities with the Company."

About Marketing Matters, Inc. (MMI)

Marketing Matters offers a single source for advertising, marketing, and public relations needs. MMI is located in Corona, CA. For further information visit the website at

About SS Sales and Marketing Group

SS Sales and Marketing Group is a manufacturer's representative group specializing in aftermarket automotive. It provide sales and marketing support in the Western U.S. and Western Canada including California, Arizona, Nevada, New Mexico, El Paso, Texas, Idaho, Montana, Utah, Wyoming, Colorado, Alaska, Hawaii, Oregon, and Washington. For further information visit the website

About Quadrant Technology L.P.

Quadrant Technology is a developer and producer of intricate magnetic devices. Quadrant designs and manufactures complex components for the high technology industry. The company has internal capabilities that allow it to completely oversee all aspects of the product development. Staged processes are in place to assure a quality product with unsurpassed reliability. It offers a full range of services from engineering and design to manufacturing services. For further information visit the website

About Save the World Air, Inc.

Save the World Air, Inc. is currently engaged in the product development, initial sales and marketing of devices using proprietary technologies that can be installed on motor vehicles, motorcycles and stationary engines to reduce harmful emissions caused by internal combustion engines. The company's patented ZEFS® devices have been shown to reduce harmful emission, improve both fuel efficiency and enhance engine performance in repeated independent laboratory testing. The company's patent-pending CAT-MATE™ devices have been shown to reduce harmful emissions in repeated independent laboratory testing. For more information, visit the company's website at

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Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Any statements set forth above that are not historical facts are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, such factors as market acceptance, ability to attract and retain customers, success of marketing and sales efforts, product performance, competitive products and pricing, growth in targeted markets, risks of foreign operations, and other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission.