STWA Enters Into Agreement for Marketing Its ELEKTRA™ Technology to Tractor-Trailer Truck and Other Heavy Diesel Truck Operators

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Relationship Opens the Door to International Unions and Organizations Operating Thousands of Diesel Truck Units in North America

MORGAN HILL, CA--(Marketwire - March 24, 2009) - Save the World Air, Inc. (OTCBB: ZERO), an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues, announced today that it has engaged an East Coast based business-consulting firm to assist the Company with marketing services connected with its ELEKTRA-based technology as it applies to tractor-trailer truck and other heavy diesel truck operators.

The firm will arrange presentations, set-up meetings and assist in executing deals for STWA with potential customers who operate large fleets of diesel trucks. The Agreement initially targets 5 accounts that represent over 41,000 trucks. In addition, it covers one of North America's largest employee unions, with nearly 1,900 affiliates and 1.4 million members throughout the U.S., Canada and Puerto Rico. To that end, they will work to introduce the product to the Union's independent trucking operators to support the implementation and purchase of STWA's Products.

Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc., commented, "We have had numerous inquiries from many organizations interested in assisting us with the sales, development and distribution of ELEKTRA. We chose to work with a group that can immediately provide executive level introductions for our company. This helps STWA gain entry into doors that could otherwise take us months, if not years, to open on our own."

Kyte added, "For strategic reasons we are not naming the firm at this time, but we can say that they specialize in enhancing the competitiveness of businesses and industries on behalf of corporate, union and government clients. For almost twenty years, they have directed hundreds of projects spanning the manufacturing, transportation and distribution and mining industries. They are the right partners at the right time. Engaging this firm is a major leap forward for this company and its marketing and sales initiatives for ELEKTRA."

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

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This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.